Friday, 29 August 2014

Doesn't AI do hearts and minds any more?

If you wanted to win over a local community with a planning application for a sand and gravel quarry, how would you go about it? If you were Aggregate Industries, wouldn’t you have laid some foundations by now; shown what a positive difference the company could make; shown that ‘there’s nothing to worry about, we’ll be good neighbours, etc’; shown contributions and donations the company has already made to communities to offset some of the impact that operations have made? Other companies have open days - invite the community in, show them how the company works, give them tea and biscuits. Like this:

Open days at AI seem to be a thing of the past. Cash donations are going the wrong way too. Something for AI's new Head of Sustainability to address? Or doesn't AI do hearts and minds anymore?