Many consider it important to have a digital presence, and to appear in Google searches. Some pay good money to appear at the top of a Google search. The government, for example, is paying good money to promote Theresa May's Brexit deal on Google when people search "what is the Brexit deal?", but:
... the ad keeps being knocked off the top spot by a campaign group called "Britain's Future", which says May's deal betrays Brexit.
However, whilst Brexit is undoubtedly a cataclysmic mess, the real crisis of the 21st century is climate change and the existential threat it poses to humanity.
As far back as 2006, Aggregate Industries – a major emitter of greenhouse gases – was announcing in its sustainability report that "climate change... it’s happening and we have to take action now."
Since that time, you might have thought this company – with sales in excess of £1bn – would have left an extensive trail of digital footprints all over the internet, explaining its efforts to tackle climate change; you might have thought AI’s actions would, in one way or another, fill the first page of a Google search.
We asked Google: "what is "aggregate industries" doing about climate change?"
But what should we find? That this blog occupied half of the top entries on the first page of that search, with If AI’s record is an example of corporate action on climate change, we’re all screwed appropriately uppermost.
