LafargeHolcim – "the largest cement producer in the world" and parent company of Aggregate Industries – has recently been tweeting about sustainability: "the main path forward", "the DNA of our company" etc etc.:
Jan Jenisch, CEO @LafargeHolcim : "This will be the main path for us forward. Sustainability has to be the DNA of our company." https://t.co/0Xhlcwrbt6— MagaliAnderson (@AndersonMagali_) July 30, 2020
"The current linear form of economy – based on taking, producing, and discarding – is no longer tenable."@mariaatkinson AM, Sustainability Business Advisor, and Founding CEO, Green Building Council of Australia.#MaterialTalksLive pic.twitter.com/U8CLKJmAyh— LafargeHolcim (@LafargeHolcim) June 30, 2020
“We aim to put sustainable construction at the heart of the recovery,” says Chief Sustainability Officer Magali Anderson. The recording of the virtual event of 23 June organized by #wbcsd is available here 👇https://t.co/iy0yE0skmY pic.twitter.com/lz5i03WDR5— LafargeHolcim (@LafargeHolcim) June 25, 2020
However, lest we forget:
ICYDK: "Cement production, which uses huge amounts of heat and energy, is responsible for 7% of man-made carbon dioxide emissions. If the cement industry were a country, it would trail only the United States and China in emissions of the greenhouse gas."https://t.co/GL3OYUpUfb— Pervin Sanghvi (@pervinsanghvi) August 1, 2020
Concrete: the most destructive material on Earth https://t.co/0SFrpwxKek— Guardian Environment (@guardianeco) February 25, 2019
Because it's very much easier to tweet about sustainability, than to actually do sustainability.
🟢💰🟢— euronews Living (@euronewsliving) July 4, 2020
From major companies making big environmental pledges, to small brands selling 'must-have' sustainable items for extortionate prices - what on earth is greenwashing? And why is it such a problem?
Ft. @rtolps @Trashis4Tossers @forbrukertilsyn @Project_Cece 🟩
In full 👇
Nowadays, greenwashing is taken to mean two main things. It can be when companies - usually mega corporations - try to hide or cover up their less-than-stellar environmental records with a grand, public gesture towards green causes.
But the other type of greenwashing can be a bit harder to spot, and is far more insidious. This is where companies and brands use words like ‘green’, ‘sustainable’, ‘eco-friendly’, or ‘vegan’ simply as a marketing ploy, without any deep interrogation over what those terms actually mean. And crucially - without any accountability for their actions.
