Jan Jenisch, Chief Executive Officer at Holcim proclaimed:
Today marks a milestone for our company in our transformation to become the global leader in innovative and sustainable solutions. Our world is changing in many ways, with population growth, urbanization and the climate challenge. We are determined to play our part to accelerate low-carbon and circular construction so that we build a net zero future and raise living standards for everyone. Our new Group identity sends a signal to the world that we are fully committed to building progress for people and the planet.
But whatever signal Holcim sends to the world, whatever clever graphics the branding consultants conjure up, a leopard can't change its spots, the world’s largest cement company can’t make cement without gargantuan CO2 emissions.
