Wednesday 10 November 2021

‘Greenwashing – the new climate denial’


Whilst "the world is on track for disastrous levels of global heating far in excess of the limits in the Paris climate agreement", here are the latest announcements from the parent of Aggregate Industries: 


Clearly the greenwashing from Holcim has reached new levels, because for the world’s largest cement company – mining finite resources, destroying biodiversity, emitting millions of tonnes of CO2, contributing to climate change and hardship for millions of people – to claim "Sustainability is at the core of what we do" is simply asking people to suspend all rational thought. Lest we forget, Concrete is the most destructive material on Earth.

And the insanity continues. Did you know "The words innovation and sustainability mean the same thing"? No, neither did we. If you thought innovation was related to new ideas, and that sustainability was about meeting the needs of the present without compromising the ability of future generations to meet their needs, Holcim wants you to think again. Not content with greenwashing, the multinational cement giant now wants to redefine the English language.

But don’t despair. Thank goodness Aggregate Industries – a company that has given up reporting its CO2 emissions – is playing its part for COP26:


It's hard to believe, given its multi-million-mile haulage plans for Straitgate, but Aggregate Industries claims to have net-zero ambitions. 

Here’s net zero explained:

A Sydney man has set an ambitious target to phase out his alcohol consumption within the next 29 years, as part of an impressive plan to improve his health.
The program will see Greg Taylor, 73, continue to drink as normal for the foreseeable future, before reducing consumption in 2049 when he turns 101. He has assured friends it will not affect his drinking plans in the short or medium term. 
Taylor said it was important not to rush the switch to non-alcoholic beverages. “It’s not realistic to transition to zero alcohol overnight. This requires a steady, phased approach where nothing changes for at least two decades,” he said, adding that he may need to make additional investments in beer consumption in the short term, to make sure no night out is worse off. 
Taylor will also be able to bring forward drinking credits earned from the days he hasn’t drunk over the past forty years, meaning the actual end date for consumption may actually be 2060. 
To assist with the transition, Taylor has bought a second beer fridge which he describes as the ‘capture and storage’ method.
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