Today, Companies House filings confirm that Aggregate Industries UK Limited has changed its name to Holcim UK Limited – aligning with its Swiss-based parent, which acquired the company in 2005.
EDIT 17.3.25 Holcim UK claims it is set on a "new strategic direction" which will see the business "align more closely with its Swiss-based parent company":
Holcim UK’s strategy will see the organisation target significant growth in sales and sustainability – with particular focus on decarbonisation, circularity and nature... etc etc
No doubt, we'll all be watching to see whether the walk matches the talk.
Let's at least hope there's a focus too on maintaining proper warning signs for cyclists – given there clearly wasn’t on the truck used for the publicity shots.
Our evolution from Aggregate Industries to Holcim UK is much more than a rebrand.