Thursday, 6 September 2018

AI has been massaging figures again


We posted:
The company claims "The number of trees we plant is always rising". But it's always worth checking AI's claims. Because, if the company's sustainability reports are to be believed, AI planted 16,800 trees in 2013 (p21) and 3,400 in 2014 (p24).
So... not 4,500 in 2014, and not "always rising".
... at Straitgate, this is what's left of some of those 3,400 trees AI planted in 2014:


But not content with that, AI has done it again:


In 2015 we completed... 110 meters of hedging.
So again, the numbers do not keep growing.

And what AI fails to mention, of course, is the amount of ancient hedgerow that the company grubs up in the first place, and that the hedgerows the company plants are mere saplings – that will take decades to reach anywhere near what was removed.

At Straitgate Farm, for example, AI wants to remove nearly 1500m of 'important' hedgerow – hedgerows dating back hundreds of years – hedgerows that provide habitat for protected bats and dormice – hedgerows up to 4m wide.

So spare us the greenwash AI. Most people will still regard your business as primarily habitat destruction.