Thursday 6 September 2018

If AI had wanted to contain its Silverstone PR nightmare – it’s not working

We posted a few days ago that Aggregate Industries has taken legal action against journalist Mat Oxley following his take on the Silverstone track debacle.

How qualified is Mat Oxley to comment? According to the Silverstone web site last month:
Mat Oxley is one of the most experienced, trusted and respected journalists in the MotoGP paddock. A former Motor Cycle News (MCN) GP Reporter, Mat has raced around the world and claimed an Isle of Man TT win along with multiple TT podium finishes. He’s been working in the Grand Prix paddock for more than 30 years and his contacts within the racing teams are among the best in the world.
But if AI had hoped that legal action would contain this PR catastrophe, it's done quite the reverse.

AI's heavy-handed response has now been picked up by the motorsport press. Italian GPOne.com, which "reaches 450,000 motorcycle racing enthusiasts", reports:
In the meantime, Aggregate Industries, the company responsible for having resurfaced the Silverstone track, has decided to take legal action against British journalist Mat Oxley and paper MCN (Motor Cycle News). The reasons are not clear as, like all the media present at the event, they did nothing more than report the normal run of events.
Meanwhile, AI's nightmare on Twitter continues; here are a few of the humorous tweets: