More greenwash from Holcim

The world’s largest cement producer is greenwashing again:

 

Why is concrete the ideal sustainable material for our future?

💪Resilient, durable and versatile
♻️Infinitely recyclable
🌳Naturally absorbs CO2#BuildingProgress
Learn more 👉 https://t.co/UBx1dDxYVh pic.twitter.com/YI3BH3YRez

— Holcim (@Holcim) August 12, 2021

What Aggregate Industries' parent Holcim fails to mention is the industry’s monstrous CO2 emissions:

 

Climate Change Linked to 5 Million Deaths a Year, New Study Shows#Climate #Health #Habitathttps://t.co/dq0Ovc9Ggg

— Fred Bentler (@Bentler) July 8, 2021

Cement is responsible for 8% of the world's CO₂ emissions

If the cement industry were a country, it would be the third largest emitter in the world

It contributes more CO₂ than aviation fuel 2.5% & is not far behind the global agriculture business 12%https://t.co/M2LUp07fzS

— Paul Dawson (@PaulEDawson) March 25, 2021

Cement is #ClimateChange nightmare no one's talking about; shocking amounts of CO2 emittedhttps://t.co/MBhUbXMWvs#GlobalWarming #ClimateCrisis #ClimateEmergency #WeDontHaveTime

— Manish Khurana (@ManishKhurana) August 4, 2021

So, is concrete the ideal sustainable material for our future? Clearly this prize-winning writer doesn’t think so, in fact quite the reverse:

 

Concrete: How we became addicted to the hard stuff and why it will end in tears https://t.co/W1xG5Nvl9K Long read by me.

— jonathanwatts (@jonathanwatts) February 25, 2019

Some wonder if the cement companies are deliberately keeping us addicted to concrete:

 

Has anyone ever investigated the influence of the 8% CO2 emission cement companies on #architecture #schools? Donations, concrete events, free books, planning software, 'sustainability' prizes etc. #greenwashing #socialization https://t.co/KKTzw9hnvd

— Michael Burchert (@BurchertMichael) August 11, 2021

As for all the sand needed to make concrete:

 

Every ton of #cement requires six to seven tons of #sand and #gravel in order to make #concrete. #unsustainable #construction https://t.co/6HDLG5ih3N

— Negin Minaei (@NeginMinaee) June 13, 2020